Facebook acquires shopping search
engine TheFind.com
Facebook has acquired The Find, a
nine-year-old company with a search engine that indexes products across
thousands of e-commerce sites. That probably means the ads Facebook users see
will be more relevant to products they’ve been browsing and buying online,
perhaps highlighting local retailers. One of The Find’s features is that it
attempts to mix online and local stores and says its results are based on “your
social profile.” For Facebook, the technology might make the social network a
more valuable platform for merchants. While The Find’s own website won’t
survive the acquisition.
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